.stk-mh-hero {background-color:var(–theme-palette-color-4, #001122) !important;min-height:480px !important;align-items:center !important;padding-top:80px !important;padding-right:80px !important;padding-bottom:80px !important;padding-left:80px !important;margin-bottom:0px !important;display:flex !important;}.stk-mh-hero:before{background-color:var(–theme-palette-color-4, #001122) !important;}.stk-mh-hero-column{max-width:1312px !important;min-width:auto !important;–stk-column-gap:64px !important;}
@media screen and (min-width:690px){.stk-mh-hero-l {flex:var(–stk-flex-grow, 1) 1 calc(35% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-7fd47yj {margin-bottom:16px !important;}.stk-7fd47yj .stk-block-text__text{font-size:12px !important;color:#F8C853 !important;line-height:19px !important;font-weight:400 !important;text-transform:uppercase !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-7fd47yj .stk-block-text__text{font-size:12px !important;}}
Consulting
.stk-z9hap1n {margin-bottom:16px !important;}.stk-z9hap1n .stk-block-heading__text{font-size:48px !important;color:var(–theme-palette-color-7, #FFFFFF) !important;line-height:53px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-z9hap1n .stk-block-heading__text{font-size:48px !important;}}
Perception, positioning
.stk-h831b3b {margin-bottom:16px !important;}.stk-h831b3b .stk-block-text__text{font-size:20px !important;color:var(–theme-palette-color-7, #FFFFFF) !important;line-height:32px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-h831b3b .stk-block-text__text{font-size:20px !important;}}
Your sparring partner for market perception and positioning — empirically based, with a 360-degree perspective and concrete recommendations for action.
@media screen and (min-width:690px){.stk-mh-hero-r {flex:var(–stk-flex-grow, 1) 1 calc(65% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-mic-sec {background-color:#F0F3F6 !important;padding-top:80px !important;padding-right:64px !important;padding-bottom:64px !important;padding-left:64px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-mic-sec:before{background-color:#F0F3F6 !important;}.stk-mic-sec-column{max-width:1312px !important;min-width:auto !important;–stk-column-gap:64px !important;}
@media screen and (min-width:690px){.stk-mic-col-l {flex:var(–stk-flex-grow, 1) 1 calc(50% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-lgt2c93 {margin-bottom:16px !important;}.stk-lgt2c93 .stk-block-text__text{font-size:12px !important;color:#0029F9 !important;line-height:19px !important;font-weight:400 !important;text-transform:uppercase !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-lgt2c93 .stk-block-text__text{font-size:12px !important;}}
Perception, positioning
.stk-uz247md {padding-bottom:24px !important;margin-bottom:0px !important;}.stk-uz247md .stk-block-heading__text{font-size:48px !important;color:#001122 !important;line-height:53px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-uz247md .stk-block-heading__text{font-size:48px !important;}}
Your market, your image. Our analysis, your positioning for success.
.stk-mic-col-r-inner-blocks{row-gap:32px !important;}@media screen and (min-width:690px){.stk-mic-col-r {flex:var(–stk-flex-grow, 1) 1 calc(50% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-y5w8u0k .stk-block-text__text{font-size:22px !important;color:#001122 !important;line-height:33px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-y5w8u0k .stk-block-text__text{font-size:22px !important;}}
How is your company perceived in the marketplace? Does this match your own perception, or is there room for improvement? Our Lünendonk analyses of perception and positioning provide clear answers to these crucial questions.
Approach: Our analyses go far beyond classic customer surveys. We examine both your company’s self-perception and the external perception by customers, partners, and the market. With this 360° perspective, we derive concrete recommendations for action that help you sharpen your image, specifically increase customer satisfaction, and strengthen loyalty to your
.stk-lv-hdr {background-color:#ffffff !important;padding-top:80px !important;padding-right:64px !important;padding-bottom:0px !important;padding-left:64px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-lv-hdr:before{background-color:#ffffff !important;}.stk-lv-hdr-column{max-width:1312px !important;min-width:auto !important;}
.stk-9v6k2mi {margin-bottom:16px !important;}.stk-9v6k2mi .stk-block-text__text{font-size:12px !important;color:#0029F9 !important;line-height:19px !important;font-weight:400 !important;text-transform:uppercase !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-9v6k2mi .stk-block-text__text{font-size:12px !important;}}
With knowledge that works – for all who want to move markets.
.stk-rajguq4 {padding-bottom:24px !important;margin-bottom:0px !important;}.stk-rajguq4 .stk-block-heading__text{font-size:48px !important;color:#001122 !important;line-height:53px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-rajguq4 .stk-block-heading__text{font-size:48px !important;}}
We make the difference
.stk-lv-cards {background-color:#ffffff !important;padding-top:64px !important;padding-right:64px !important;padding-bottom:64px !important;padding-left:64px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-lv-cards:before{background-color:#ffffff !important;}.stk-lv-cards-column{max-width:1312px !important;min-width:auto !important;–stk-column-gap:32px !important;}
.stk-lv-c1-inner-blocks{row-gap:32px !important;}.stk-lv-c1 {background-color:#f0f3f6 !important;padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important;}.stk-lv-c1:before{background-color:#f0f3f6 !important;}@media screen and (min-width:690px){.stk-lv-c1 {flex:var(–stk-flex-grow, 1) 1 calc(33.33% – var(–stk-column-gap, 0px) * 2 / 3 ) !important;}}
.stk-5xa23rd .stk-img-wrapper{width:24px !important;}
.stk-71t3016 {margin-bottom:0px !important;}.stk-71t3016 .stk-block-heading__text{font-size:24px !important;color:#001122 !important;line-height:29px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-71t3016 .stk-block-heading__text{font-size:24px !important;}}
Deep understanding of the market
.stk-ycg12ym .stk-block-text__text{font-size:16px !important;color:#001122 !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-ycg12ym .stk-block-text__text{font-size:16px !important;}}
Our consultants understand the impact of customer satisfaction and market positioning on your success.
.stk-lv-c2-inner-blocks{row-gap:32px !important;}.stk-lv-c2 {background-color:#f0f3f6 !important;padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important;}.stk-lv-c2:before{background-color:#f0f3f6 !important;}@media screen and (min-width:690px){.stk-lv-c2 {flex:var(–stk-flex-grow, 1) 1 calc(33.33% – var(–stk-column-gap, 0px) * 2 / 3 ) !important;}}
.stk-3d5nsx9 .stk-img-wrapper{width:24px !important;}
.stk-wz6ge4e {margin-bottom:0px !important;}.stk-wz6ge4e .stk-block-heading__text{font-size:24px !important;color:#001122 !important;line-height:29px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-wz6ge4e .stk-block-heading__text{font-size:24px !important;}}
Tailored solutions
.stk-i26dx4l .stk-block-text__text{font-size:16px !important;color:#001122 !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-i26dx4l .stk-block-text__text{font-size:16px !important;}}
Depending on how mature your positioning is, we will develop customised approaches combining workshops and empirical analyses.
.stk-lv-c3-inner-blocks{row-gap:32px !important;}.stk-lv-c3 {background-color:#f0f3f6 !important;padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important;}.stk-lv-c3:before{background-color:#f0f3f6 !important;}@media screen and (min-width:690px){.stk-lv-c3 {flex:var(–stk-flex-grow, 1) 1 calc(33.33% – var(–stk-column-gap, 0px) * 2 / 3 ) !important;}}
.stk-1rwk375 .stk-img-wrapper{width:24px !important;}
.stk-8k50v1j {margin-bottom:0px !important;}.stk-8k50v1j .stk-block-heading__text{font-size:24px !important;color:#001122 !important;line-height:29px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-8k50v1j .stk-block-heading__text{font-size:24px !important;}}
Lasting impact
.stk-a1e6d0q .stk-block-text__text{font-size:16px !important;color:#001122 !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-a1e6d0q .stk-block-text__text{font-size:16px !important;}}
Our insights and actions help you stand out clearly from the competition and gain the trust of your target groups..
.stk-3944a3c {background-color:#F0F3F6 !important;padding-top:80px !important;padding-right:64px !important;padding-bottom:64px !important;padding-left:64px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-3944a3c:before{background-color:#F0F3F6 !important;}.stk-3944a3c-column{max-width:1312px !important;min-width:auto !important;–stk-column-gap:64px !important;}
@media screen and (min-width:690px){.stk-530cb8b {flex:var(–stk-flex-grow, 1) 1 calc(50% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-4mpyepy {margin-bottom:16px !important;}.stk-4mpyepy .stk-block-text__text{font-size:12px !important;color:#0029F9 !important;line-height:19px !important;font-weight:400 !important;text-transform:uppercase !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-4mpyepy .stk-block-text__text{font-size:12px !important;}}
You make the decisions – Lünendonk provides the foundation.
.stk-marl68h {padding-bottom:24px !important;margin-bottom:0px !important;}.stk-marl68h .stk-block-heading__text{font-size:48px !important;color:#001122 !important;line-height:53px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-marl68h .stk-block-heading__text{font-size:48px !important;}}
Our services at a glance
.stk-c9c1668-inner-blocks{row-gap:32px !important;}@media screen and (min-width:690px){.stk-c9c1668 {flex:var(–stk-flex-grow, 1) 1 calc(50% – var(–stk-column-gap, 0px) * 1 / 2 ) !important;}}
.stk-10l3oxg .stk-block-text__text{font-size:22px !important;color:#001122 !important;line-height:33px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-10l3oxg .stk-block-text__text{font-size:22px !important;}}
Workshops: reflect on your positioning, goals and opportunities.
Empirical analyses: gain detailed insights into customer perception and market opinion.
Count on Lünendonk to help you establish sustainable and effective positioning in the relevant B2B service markets. Contact us for a personalised offer.
.stk-mk-kontakt {background-color:#001122 !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:80px !important;margin-bottom:64px !important;}.stk-mk-kontakt:before{background-color:#001122 !important;}.stk-mk-kontakt-column{max-width:1312px !important;min-width:auto !important;–stk-column-gap:0px !important;}
.stk-mk-kontakt-l {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-mk-kontakt-l-container{padding-top:64px !important;padding-right:64px !important;padding-bottom:64px !important;padding-left:64px !important;}
.stk-ci4y0vw .stk-block-text__text{font-size:12px !important;color:#f8c853 !important;line-height:19px !important;font-weight:400 !important;text-transform:uppercase !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-ci4y0vw .stk-block-text__text{font-size:12px !important;}}
Senior Partner
.stk-8kgmw3v .stk-block-heading__text{font-size:24px !important;color:#ffffff !important;line-height:29px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-8kgmw3v .stk-block-heading__text{font-size:24px !important;}}
Mario Zillmann
.stk-2i4ss1l .stk-block-text__text{font-size:16px !important;color:#ffffff !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-2i4ss1l .stk-block-text__text{font-size:16px !important;}}
Digital & IT: IT Services, Data & Analytics, Digital Engineering, Digital Experience Service
.stk-mk-kontakt-r {background-color:#ffffff !important;}.stk-mk-kontakt-r:before{background-color:#ffffff !important;}.stk-mk-kontakt-r-container{padding-top:80px !important;padding-right:80px !important;padding-bottom:80px !important;padding-left:80px !important;}
.stk-hx1imny {padding-bottom:24px !important;}.stk-hx1imny .stk-block-heading__text{font-size:48px !important;color:#001122 !important;line-height:53px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-hx1imny .stk-block-heading__text{font-size:48px !important;}}
Get in touch now
NEWS & INSIGHTS
Alles auf einen Blick
#63 Zwischen Flaute und Aufbruch: Der deutsche IT-Dienstleistungsmarkt im Check
WeiterlesenDer deutsche IT-Dienstleistungsmarkt steht an einem Wendepunkt: Während die konjunkturelle Zurückhaltung das Wachstum bremst, sorgen Künstliche Intelligenz, Cloud Transformation und steigende Nachfrage aus kritischen Branchen für neue Dynamik. Mit der Veröffentlichung der neuen Lünendonk-Listen der führenden IT-Beratungen und IT-Service-Unternehmen ist es der ideale Moment für einen tiefen Blick hinter die Zahlen. In dieser Podcast-Episode spricht…
Lünendonk-Listen 2026: IT-Dienstleistungsmarkt zeigt kaum Dynamik
WeiterlesenKonjunktur bremst: IT-Dienstleister wachsen in Deutschland nur um durchschnittlich 2,9 Prozent | Uneinheitliche Nachfrage: Schwäche in Automotive und Industrie, Wachstum in KRITIS-Sektoren | Sehr hohes Effizienzpotenzial durch KI: IT-Dienstleister erwarten rückläufigen Personalbedarf bis 2028 | Gedämpfter Optimismus: Jeder zweite CIO plant 2027 zwar Budgeterhöhungen, allerdings auf einem geringen Niveau
Lünendonk-Liste 2026: Auch im post-zyklischen Facility-Service-Markt ist die schwache Konjunktur spürbar
WeiterlesenDie 25 führenden Anbieter wachsen um 6,3 Prozent | Erstmals erzielen fünf Anbieter einen Umsatz von über einer Milliarde Euro | Regulatorik für kritische Infrastrukturen sorgt indes für neue Wachstumsimpulse | Neue Lünendonk-Liste der führenden Facility-Service-Unternehmen ab sofort verfügbar