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Consulting

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Perception, positioning

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Your sparring partner for market perception and positioning — empirically based, with a 360-degree perspective and concrete recommendations for action.

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Perception, positioning

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Your market, your image. Our analysis, your positioning for success.

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How is your company perceived in the marketplace? Does this match your own perception, or is there room for improvement? Our Lünendonk analyses of perception and positioning provide clear answers to these crucial questions.

Approach: Our analyses go far beyond classic customer surveys. We examine both your company’s self-perception and the external perception by customers, partners, and the market. With this 360° perspective, we derive concrete recommendations for action that help you sharpen your image, specifically increase customer satisfaction, and strengthen loyalty to your

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With knowledge that works – for all who want to move markets.

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We make the difference

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Deep understanding of the market

.stk-hs08azd .stk-block-text__text{font-size:16px !important;color:#001122 !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-hs08azd .stk-block-text__text{font-size:16px !important;}}

Our consultants understand the impact of customer satisfaction and market positioning on your success.

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.stk-qiw1liy .stk-img-wrapper{width:24px !important;}
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Tailored solutions

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Depending on how mature your positioning is, we will develop customised approaches combining workshops and empirical analyses.

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Lasting impact

.stk-mrkx9ih .stk-block-text__text{font-size:16px !important;color:#001122 !important;line-height:26px !important;font-weight:400 !important;font-family:“Inter“, Sans-serif !important;}@media screen and (max-width:999px){.stk-mrkx9ih .stk-block-text__text{font-size:16px !important;}}

Our insights and actions help you stand out clearly from the competition and gain the trust of your target groups..

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You make the decisions – Lünendonk provides the foundation.

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Our services at a glance

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Workshops: reflect on your positioning, goals and opportunities.

Empirical analyses: gain detailed insights into customer perception and market opinion.

Count on Lünendonk to help you establish sustainable and effective positioning in the relevant B2B service markets. Contact us for a personalised offer.

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Senior Partner

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Mario Zillmann

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Digital & IT: IT Services, Data & Analytics, Digital Engineering, Digital Experience Service

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Get in touch now

NEWS & INSIGHTS

Alles auf einen Blick

Infografik zur Lünendonk®-Studie 2026: Industry Performance – Management Summary. Themen: Effizienzagenda (56 % sehen weiteren Handlungsbedarf), Top-3-Wachstumshebel (neue Marktsegmente, Digitalisierung/KI, neue Produkte), Pilotparadox bei KI (57 % ohne produktiven Use-Case), 5 Bremsen der KI-Skalierung (u. a. Fachkräftemangel 42 %, IT/OT-Integration 39 %), strukturelle Produktionsbelastungen (Energiepreise 42 %, Fachkräftemangel 39 %), klassisch gedachte Resilienz sowie ambivalentes Zielbild für den Standort Deutschland.

Mittels Industry Performance weg vom Cost Cutting: Industrie in Deutschland am strategischen Kipppunkt – zwischen Effizienzpflicht und Wachstumsanspruch

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Lena Singer··0 comments

Effizienzprogramme stabilisieren, ersetzen aber nicht die notwendige Transformation | KI bietet Potenzial, Skalierung gelingt bislang nur vereinzelt | Industry Performance sichert Basis, neue Markt- und Kundensegmente sollen Wachstum schaffen | Neue Lünendonk-Studie ab sofort verfügbar

Mario Zillmann, Senior Partner bei Lünendonk, und Peter de Lorenzi, Geschäftsführer der adesso as a service GmbH, stehen gemeinsam vor dem adesso-Logo und lächeln in die Kamera.

#64 Souverän in der Cloud-Ära: Zwischen Vendor Lock-in, Kill Switch und KI

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Hahn··0 comments

Digitale Souveränität steht heute auf der Agenda nahezu jedes Unternehmens – und sie ist weit mehr als ein politisches Schlagwort. Lizenzabhängigkeiten, hohe Wechselkosten bei Tech-Providern, Fragen rund um Datensouveränität und der Aufstieg Künstlicher Intelligenz machen das Thema drängender denn je. Gleichzeitig stehen deutsche und europäische Unternehmen vor der Herausforderung, wirtschaftliche und geopolitische Unsicherheiten zu meistern…