Lünendonk Survey 2023
In the Lünendonk® Survey 2023 „The Market for Digital Experience Services in Germany“ you can find out more about the following content:
- Leading providers of digital experience services in Germany, presented on the Lünendonk® List and on the Lünendonk® Portfolio
- Status quo of digital experience services and trends from a provider and user perspective
- Forms of cooperation between service providers and client companies in digitalisation projects
- Goals, strategies and investment plans of client companies
- Challenges in digital transformation and digital experience
- Technology trends 2023 versus 2025
Companies are continuously developing their digital transformation and are improving in terms of customer centricity and digital experience. Nevertheless, there is still a lot to do. Most companies are still a long way from offering their customers a consistent brand experience and a uniformly high digital experience across all channels and points of interaction (customer service, logistics, etc.). But there is also still a lot to be done with regard to the company’s own employees. In order to remain an attractive employer in times of demographic change, companies and public authorities should offer not only their customers but also their employees a great experience in the form of modern tools and simple processes.
This Lünendonk® Survey provides a comprehensive insight into the market for digital experience services – both from the perspective of leading providers of digital experience services (service providers) and from the perspective of large user companies. In addition to the market structure and the leading service providers, the future tasks, plans and challenges of large user companies from German-speaking countries are described in detail. This survey is therefore a unique 360-degree analysis of the market for digital experience services in German-speaking countries. The 25 leading service providers in the digital experience service segment are shown in the Lünendonk® List.
The Lünendonk® Survey was realised in cooperation with Adesso, Diva-e, Plan.Net Group, Reply, Syzygy Group and Valantic.
What to expect
Lünendonk analysed 28 leading digital agencies as well as IT and management consultancies that meet the Lünendonk criteria for a provider of digital experience services (DXS).
In addition to examining and analysing the provider market, 148 user companies from the DACH region (Germany, Austria, Switzerland) were also surveyed. Managers and decision-makers from both IT and business (including marketing, strategy department, sales) were interviewed for this survey. The user companies surveyed represent a broad cross-section of industries: Industry, trade and financial services are the main sectors.