B2B Services Insights
Sound advice based on reliable facts

Lünendonk & Hossenfelder

Lünendonk & Hossenfelder has been offering systematic industry and company analyses and consulting since 1983. Lünendonk is the only market research company in the German-speaking world that specialises in B2B services. Lünendonk provides figures, data and facts on the markets for Digital & IT, Business Consulting, Audit, Tax & Advisory, Real Estate Services as well as the Staffing Industry (Temporary Staffing/IT Workforce).
The market research division oversees the Lünendonk rankings and surveys, which have been used as market barometers for decades, as well as the entire market monitoring program. In connection with the consulting services, Lünendonk is able to support customers from the development of strategic questions to the acquisition and analysis of the necessary information to the activation of the results in day-to-day operations. Lünendonk thus takes on the position of an independent information and transformation partner for highly qualified B2B service companies in Europe.


Enter into conversation with each other – stay in conversation with each other:
That is the central motto of Lünendonk & Hossenfelder.

The family business has a large pool of market information and brings the right people together. The focus is on trusting cooperation and the best quality standards – also in terms of data protection. Absolute customer orientation is part of the Lünendonk & Hossenfelder DNA. We don’t just want to satisfy, we want to inspire. Our employees are not only characterised by high technical, but also by high social skills. We want to leave a better world for future generations with our resources, our employees and our customers. By signing the Diversity Charter, we are setting an example for tolerance in practice in the company. We see a key to success in the broad spectrum of diversity. Respect and equal treatment, appreciation and acceptance are important foundations for our company in professional cooperation.


 Lünendonk B2B Service-Award

The Lünendonk B2B Service Award is one of the most renowned and serious in the industry. On the one hand, service providers cannot apply for it; on the other hand, the award is not tied to any obligations. Every year Lünendonk & Hossenfelder honours successful people and companies from the business-to-business service market in the categories of performance, innovation and life’s work. A jury consisting of 15 chief and business editors from renowned media selects the winners in a secret postal vote. Receiving the Lünendonk B2B Service Award is at the same time an expression of the appreciation of renowned market observers, who have accompanied the successful work of the award winners for decades. The award ceremony traditionally takes place during the Lünendonk Day.

Lünendonk Day

Once a year, Lünendonk & Hossenfelder invites you as host and initiator of the exclusive Lünendonk Day in Frankfurt am Main: Board members, managing directors and managing partners of service companies will find a network platform here to discuss current topics and trends and to exchange ideas across industries step. The event always begins with a keynote speech by an external speaker who works outside the service sector. Participation is only possible with accreditation.

Jörg Hossenfelder


Jörg Hossenfelder

Managing Partner


Jörg Hossenfelder is a communication and political scientist and studied at the universities of Mainz and Bologna until 2000. After completing his studies, he advised business-to-business companies as a communications consultant. In 2004 he took over the management of the research department at Lünendonk & Hossenfelder. Hossenfelder has been Managing Director since July 2005, and Managing Partner since 2009.

Jonas Lünendonk

Jonas Lünendonk
Speaker of the Advisory Board


Advisory Board members

Prof. Friedrich Bock
International lecturer for Business Consulting

Dr. Florian Gerster
Former Minister of State

Bernd Jacke
Management Consultant

Prof. Dr. Dietram Schneider
Chair of Business Administration, Kempten University of Applied Sciences


Lünendonk & Hossenfelder has stood for high quality market research and advice for almost 40 years. Our consultants and analysts working in strong teams ensure this. Customer orientation is our maxim: we don’t just want to satisfy, we want to inspire. Lünendonk employs highly motivated and qualified staff. We are a young and dynamic team with different backgrounds and coming from all corners of Germany. What we all have in common: a passion for market research, consulting and people.

That’s why we are looking for individuals who are interested in facts and interpretation as well as consulting in the B2B service environment. And we develop young professionals into top consultants and analysts.

As a signatory to the Diversity Charter, we are committed to promoting the awareness and appreciation of diversity in the working world in Germany.




Founding of the Lünendonk editorial office by Thomas Lünendonk in Unteregg (Unterallgäu).

Press and public relations for IT and B2B service companies from Germany, Austria, Switzerland and the USA.


The first Lünendonk list of IT Consultants, IT System Integrators, IT Service and Software Companies in Germany is published in collaboration with Dr. Heinz Streicher from SCS Scientific Control Systems, Hamburg.


The demand for reliable figures, data and facts about the previously non-transparent B2B service markets is increasing. That is why Lünendonk is now publishing market surveys in addition to the lists. A leading B2B market research and consulting company develops from the editorial office.

First Lünendonk survey on the training market in Germany is published.


First Lünendonk list of Management Consultancies in Germany is published. Together with the “Frankfurter Allgemeine Zeitung” (FAZ), Lünendonk compiles the first ranking of the largest consulting companies in Germany.


First website „“ named website of the month by trade journal.


The first Lünendonk survey on the Temporary Staffing market in Germany is published, a joint project with the business magazine “impulse“.


Lünendonk changes the legal form: Lünendonk GmbH, Company for Information and Communication.


First Lünendonk list on the Temporary Staffing market in Germany is published.



Jörg Hossenfelder joins the company as Head of Market Research. The first Lünendonk ranking and survey on the Facility Service market in Germany is published.


Jörg Hossenfelder is appointed Managing Director.


First Lünendonk ranking and survey on Auditing and Tax Consulting in Germany is published.


First Lünendonk ranking and survey on Engineering Services & Technology Consulting in Germany is published.


To mark the company’s 25th anniversary, Lünendonk publishes the specialist book “Services 2020” together with “Frankfurter Allgemeine Buch”. Due to the high demand, further publications, for example manuals, are published.


Jörg Hossenfelder is appointed Managing Partner.



Jonas Lünendonk joins the company as Head of Market Research.


Lünendonk begins with the presentation of the Lünendonk B2B Service Awards in the categories of performance, innovation and life’s work. The annual awards are among the most prestigious media prizes in the B2B service market. Readers and editors of the specialist magazine “Computerwoche” voted Thomas Lünendonk 37th out of the 100 most important personalities in the German IT industry.


Jonas Lünendonk is appointed second Managing Partner. Thomas Lünendonk is now acting as Senior Advisor and Authorised Signatory.


Relocation of the company to Mindelheim (Unterallgäu).


The company’s name changes to Lünendonk & Hossenfelder GmbH, Mindelheim.

First Lünendonk ranking and survey on commercial law firms in Germany is published.


Thomas Lünendonk hands over his shares in the company to the next generation and leaves the company.


Jonas Lünendonk switches to the Advisory Board of Lünendonk & Hossenfelder GmbH. He is appointed spokesman for the Advisory Board.


Mindelheim in the Unterallgäu:
Work where others go on holiday!

Our company is located about 80 kilometres west of Munich at the A96 motorway to Lindau/Zurich and about 60 kilometres south of Augsburg.

The proximity to airports, motorways and ICE railway stations ensures an intact infrastructure. Mindelheim railway station is the intersection of the Munich – Lindau – Zurich railway line. ICE connections exist via the main stations in Augsburg, Munich and Ulm. By plane you can reach Mindelheim via the airports in Munich, Stuttgart or Memmingen.

Mindelheim is located in the immediate vicinity of the renowned universities in Munich, Augsburg, Ulm and Kempten. With 16,000 inhabitants, the district town offers a liveable infrastructure and a high quality of life.

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