The market for Business Consulting
The German market for Business Consulting is one of the largest in the world, with a volume of more than 30 billion euros in sales and over 150,000 consultants. Numerous national and international consulting companies are active in Germany to support clients in a wide range of issues. The market for Business Consulting is developing extremely dynamically. Since the financial market crisis and the following economic crisis, the companies operating in this field have in many cases experienced double-digit annual growth – this strong growth was abruptly curtailed by the Covid-19 pandemic, and the consultants coped with the Corona crisis in different ways. Changing client needs, rapid technological change, as well as societal developments and uncertainty in the business environment, are triggering significant demand for consulting services from clients. And in the future, these services will be provided with less presence at the customers – this requires new soft skills among the consultants.
Business Consulting: Complex market structure
The provider market in Germany is very diverse and complex. In addition to large international consulting companies and medium-sized German consulting firms, a large number of small companies are active in Business Consulting. In addition, various service companies such as IT consultants, system integrators or auditing companies are now entering the consulting market. The boundaries between Business and IT Consulting are becoming increasingly blurred.
Lünendonk: Decades of expertise in the BC market
Lünendonk has been analysing the Business Consulting market since the mid-1980s and has been publishing rankings and surveys on the BC industry for around 30 years. Today, our analyses cover all topics related to provider structure, positioning, relevant technologies and developments in the consulting portfolio as well as customer demand.
Future demand for consulting driven by automation and individualisation
Which megatrends will drive the demand for consulting in the future? It can be assumed that in particular the greater use of data and thus automation, the improvement in the agility and responsiveness of companies to the VUCA world, and the greater customer orientation and individualisation of products and services will keep demand for Business Consulting services high. The consulting market will recover quickly from the COVID-19 impact.