Consulting
Perception, positioning
Your sparring partner for market perception and positioning — empirically based, with a 360-degree perspective and concrete recommendations for action.
Perception, positioning
Your market, your image. Our analysis, your positioning for success.
How is your company perceived in the marketplace? Does this match your own perception, or is there room for improvement? Our Lünendonk analyses of perception and positioning provide clear answers to these crucial questions.
Approach: Our analyses go far beyond classic customer surveys. We examine both your company’s self-perception and the external perception by customers, partners, and the market. With this 360° perspective, we derive concrete recommendations for action that help you sharpen your image, specifically increase customer satisfaction, and strengthen loyalty to your
With knowledge that works – for all who want to move markets.
We make the difference
Deep understanding of the market
Our consultants understand the impact of customer satisfaction and market positioning on your success.
Tailored solutions
Depending on how mature your positioning is, we will develop customised approaches combining workshops and empirical analyses.
Lasting impact
Our insights and actions help you stand out clearly from the competition and gain the trust of your target groups..
You make the decisions – Lünendonk provides the foundation.
Our services at a glance
Workshops: reflect on your positioning, goals and opportunities.
Empirical analyses: gain detailed insights into customer perception and market opinion.
Count on Lünendonk to help you establish sustainable and effective positioning in the relevant B2B service markets. Contact us for a personalised offer.
Senior Partner
Mario Zillmann
Digital & IT: IT Services, Data & Analytics, Digital Engineering, Digital Experience Service
Get in touch now
NEWS & INSIGHTS
At a Glance
Even in the recession, auditors and tax advisors continue their growth – after catching up, Deloitte shares second place with KPMG
WeiterlesenRevenue of the 25 largest firms rises by 8.1% | Deloitte in second place in the industry ranking for the first time | RSM and BDO each with half a billion euros in revenue | New Lünendonk Ranking 2026 available
After Years of Crisis: Temporary Staffing Industry Expects Return to Growth
WeiterlesenMarket volume declined for the third consecutive year in 2025 to 30.6 billion euros | Weak economy, price pressure, and declining candidate quality continue to burden the industry | Service providers nevertheless expect average revenue growth of 6.7 percent for 2026 | New Lünendonk Survey now available