Lünendonk Survey 2026: The Market for Digital Experience Services in Germany
Breaking down silos, orchestrating customer journeys: the world of digital experience is on the cusp of its next major transformation. AI agents are creating content, managing campaigns and initiating initial transactions themselves. The question is no longer whether customer experiences are changing, but who is shaping this transformation. The 2026 Lünendonk Survey reveals which technologies are shaping the market, where companies are investing, and what opportunities are emerging for service providers. It is based on a survey of 23 DXS service providers and 140 client companies in Germany.
| Language: | English |
|---|---|
| Available since: | 05.11.2026 |
| Survey period: | May to August 2026 |
free of charge
Lünendonk Survey 2026: The Market for Digital Experience Services in Germany
Revenue trends and forecasts for DXS service providers
AI transformation in the digital experience services market
Developments, trends & key investment areas
Customer journey, GEO and AI-powered search
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Facts and figures from the survey
of companies intend to increase their spending on digital experience over the next two years
on average, DXS service providers achieved revenue growth in 2025
of companies want to implement and scale AI agents
are feeling the impact of changes in search behaviour driven by AI systems on their marketing and sales strategy
Inside the survey
Gain detailed insights with selected analyses.
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Senior PARTNER
Mario Zillmann
Digital & IT: IT Services, Data & Analytics, Digital Engineering, Digital Experience Service