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DIGITAL & IT
Digital & IT – transformation starts with the right partner
Software, platforms and up-to-date IT are now key to business success. Issues such as the cloud, artificial intelligence (AI), cybersecurity and sustainability present challenges to companies, making external specialist expertise indispensable. Lünendonk provides IT service providers and their clients with reliable data, in-depth knowledge and far-reaching insights for their strategy, planning and growth.
The latest Lünendonk Lists and Surveys
Lünendonk Survey 2025
The Market for IT Services in Germany
free of charge
Lünendonk Survey 2025
IT-Sourcing-Trends 2025/2026
free of charge
Lünendonk Survey 2025
The Market for Digital Experience Services in Germany
free of charge
Lünendonk Survey 2024
The Market for Data & Analytics Services in Germany
free of charge
Lünendonk List 2025
Leading IT Consulting and Systems Integration Companies in Germany
free of charge
Lünendonk List 2025
Leading IT Service Companies in Germany
free of charge
Lünendonk List 2025
Leading Mid-size IT Consulting and Systems Integration Businesses in Germany
free of charge
Lünendonk List 2025
Leading internal IT Services Providers in Germany
free of charge
Lünendonk Portfolio 2025
Leading Providers of Digital Experience Services in Germany
free of charge
Lünendonk List 2024
Leading Providers of Data & Analytics Services in Germany
free of charge
Our areas of focus
In the ever-changing B2B services market, identifying relevant trends early on and engaging with them for the target group is crucial. This is precisely where Lünendonk comes in. Through surveys, dossiers, white papers and magazines, we shed light on current trends and future developments, supplementing our annual market analyses to provide a comprehensive overview.
IT modernisation & cloud transformation
FinOps & cloud economics
CSRD reporting &
twin transformation
AI scaling
Cybersecurity
Digital sovereignty
Digital transformation in the SME sector
Digital outlook: health insurance companies
Digital outlook: energy industry
Digital outlook: insurance
All our surveys have their own design. Areas of focus are defined together with our survey partners.
Our references
What people are saying about us
‘As a digitalisation partner for numerous leading companies, we constantly focus on the needs of our customers. Lünendonk’s market analyses help us do this even better. I particularly appreciate how quickly Lünendonk identifies new industry and technological trends and incorporates them into their analyses.’
Uwe Tüben
Managing Director & Partner, Valantic
What people are saying about us
‘Lünendonk & Hossenfelder is one of the longest-standing analysts of the German technology and consulting market. They defined the “business innovation & transformation partner” approach for companies early on and, together with partners like Capgemini, established it in the market. The approach was groundbreaking at the time and still shapes market perception today. In the same way, they’re defining market segments such as digital experience services and digital engineering today. In this way, Lünendonk is fostering market transparency that benefits both providers and users. We greatly value our collaboration with them due to their expertise, as evidenced by the annual Lünendonk Lists of leading providers in their segment.’
Sabine Reuss
Head of Marketing & Communications Germany, Capgemini
Contact us
The digital & IT market
The digital & IT B2B services market is growing. The digital transformation is the defining issue of our time. Companies are increasing their investments in digital and IT in order to optimise processes, increase flexibility and security and reduce operating costs. Agile working, cloud sourcing, cloud-native, the Internet of Things (IoT), data and analytics, managed services, nearshore versus offshore, cybersecurity, artificial intelligence (AI) and green IT are all on companies’ agendas. In the digital age, software-based products and services along with digital marketing and sales platforms are all important for developing new business models and driving corporate success.
Digital and IT expertise from external service providers is in demand
Many companies cannot meet the challenges of the digital transformation without external support. Consulting and IT service providers, alongside digital agencies, play an important role here. Their expertise in digital and IT means they are taking on an ever-greater share of their customers’ value creation. According to industry association Bitkom, IT is expected to generate €126.4 billion in revenue in Germany in 2023.
Segmentation of IT service providers
IT service provider business models sometimes vary considerably, so any assertions made about market development may not always be meaningful before further segmentation. Lünendonk thus considers the IT services market within the following segments: IT consulting, IT services, digital experience services and data and analytics.
Decades of expertise in the B2B digital & IT services market
Market research company Lünendonk & Hossenfelder has been studying the B2B digital & IT services market for many decades. The Lünendonk Surveys on the development and structure of the German IT services market are thus the longest-running analyses in the German-speaking world. Lünendonk experts have exclusive access to long-term data series on sales trends, portfolios and customer sectors.