Your cart is currently empty!
Lünendonk Survey 2025: The Market for Digital Experience Services in Germany
Marketing, sales and IT are converging rapidly, and technology-driven strategies with CDPs, hyper-personalization and composable approaches are becoming the norm. Growth drivers are generative AI and agentic AI – from intelligent chatbots to AI agents for segmentation and content. This increases the demand for full-service providers that orchestrate complex interfaces. This survey is based on 21 leading providers of digital experience services and 166 IT and business decision-makers from upper mid-sized and large companies in the DACH region. The results provide practical insights into digital transformation and the use of AI in the customer experience.
| Sprache: | Deutsch |
|---|---|
| Erhebungszeitraum: | Mai bis August 2025 |
Kostenlos
How is the market for digital experience services developing in Germany?
Marketing, sales and IT are increasingly converging and require close, cross-functional coordination. This is driving the demand for full-service providers who orchestrate the interfaces between marketing, sales and IT.
Technologies such as customer data platforms, hyper-personalization, the composable enterprise and artificial intelligence are leading to marketing and sales strategies becoming increasingly technology-driven.
Generative AI and agentic AI are increasingly acting as accelerators for efficiency and innovation. They offer new opportunities in customer engagement and customer journey management, for example through intelligent chatbots and AI agents for customer segmentation and content creation.
The Lünendonk portfolio compares the leading providers of digital experience services in terms of their respective service offerings, market shares and market perception.
Facts and figures about the survey
%
have already implemented an AI agent
%
expect significant advantages in customer communication through AI agents
%
DX service providers generate revenue with technology and platforms
Inside the survey
Expert Statement
“GEO marks a paradigm shift in digital visibility. In the future, companies will need to understand how AI models process information in order to remain relevant online.”
Tobias Ganowski
Consultant, Lünendonk & Hossenfelder
Contact us
