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Business Consulting
Business consulting – transparency for a changing market
The consulting market is changing rapidly. Digital transformation, AI, ESG, M&A, restructuring and change management are shaping not only the issues clients are engaging with, but also how consulting firms view themselves and their business models. The lines between traditional management consulting, IT services and auditing are becoming increasingly blurred. Competition is becoming more intense – and harder to define.
Lünendonk brings clarity to the market with thorough analysis, independent surveys and precise benchmarks. We provide decision-makers with the basis for strategic orientation, smart partnerships and effective investments.
Latest Lünendonk Survey & List
Lünendonk Survey 2025
Business Consulting in Germany
3.000 €
excl. VAT
Lünendonk List 2025
Leading Business Consulting Companies in Germany
free of charge
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What people are saying about us
‘Reliable data, actionable survey results and market overviews are important tools for planning our market activities. BearingPoint has been using the materials produced by Lünendonk for many years.’
Iris Grewe
Partner, Regional Manager Germany, Switzerland, Austria, Singapore, BearingPoint
What people are saying about us
‘To be sustainably successful as a consulting firm in Germany, continuously assessing the dynamic yet often opaque consulting market is essential. We use the Lünendonk List and Survey of German management consultancies to compare our development with that of our competitors and identify next steps.’
Dr. André Stebens
CEO, Cassini Consulting AG
What people are saying about us
‘The Lünendonk Surveys provide valuable guidance in a rapidly changing market environment. They have been a precious resource for us in monitoring the market and the competition for a number of years!’
Stefan Aichbauer
Managing Partner, h&z
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The business consulting market in Germany
With a revenue of around 38 billion euros and over 180,000 consultants, Germany’s business consulting market is one of the largest in the world. Numerous national and international consulting companies operate in Germany, supporting clients around a variety of strategy, organisational and process, marketing and HR consulting issues. The business consulting market is undergoing exceptionally dynamic change. Since the financial and economic crisis, many companies in this sector have experienced double-digit annual growth, except for a dip in revenue in the year of the Covid-19 pandemic. Changing customer needs, rapid technological change, social developments – including those related to sustainability – and the uncertainty of the business environment are creating a significant demand for advice among clients. In the future, these services will require less on-site presence, necessitating new soft skills from consultants.
Business consulting has a complex market structure
The provider market in Germany is diverse and complex. In addition to large international consulting companies and medium-sized German consulting firms, a large number of small companies are active in management consulting. Various service companies, such as IT consultants, system integrators and auditing firms, are also entering the consulting market. Personnel consulting, including executive search and interim services, is additionally becoming an integral part of the expanded range of consulting services. And the boundaries between management and IT consulting are becoming increasingly blurred.
Lünendonk has decades of expertise in the management consulting market
Lünendonk has been studying the business consulting market and publishing rankings and surveys on the consulting industry for over 30 years. Today, our analyses cover a range of issues from provider structure, positioning and relevant technologies to developments in consultancy portfolios and client demand.
Future business consulting needs driven by digital transformation, automation, personalisation and sustainability
Which megatrends will drive the demand for consulting in the future? The assumption is that increased data usage and automation, improved agility and responsiveness to VUCA, and greater customer focus will sustain high demand for management consulting services. Social demands and the EU taxonomy around ESG are making sustainability and the circular economy mandatory for companies. Vulnerable supply chains highlight the importance of supply chain and purchasing/procurement management. Additionally, advice on restructuring, reorganisation and turnaround management in a dynamic market environment is always relevant, as are lean management, mergers and acquisitions (M&A), transaction consulting, operations management, after-sales and distribution.