Leading Providers of Digital Experience Services in Germany

The Lünendonk^® List 2022 “Leading Providers of Digital Experience Services”

• provides an overview of the full-service providers of digital experience services
•  presents a ranking of the 20 leading companies in Germany by turnover in this sector
•  is an excerpt from the Lünendonk^® Survey “The Market for Digital Experience Services in Germany”, which was published in October 2022.

When selecting their service providers for the support and implementation of digital projects and solutions, companies are placing increasing value on the fact that they have a full-service portfolio consisting of IT expertise, management consulting as well as design and creativity services. This has created the new provider type “Digital Experience Services”.

Lünendonk maps the leading providers in this market segment in Germany with this list. On average, the service providers studied were able to increase their turnover by 15.6 percent in 2021. You can learn more about the current developments in the industry and the forecasts for the coming years in the comprehensive Lünendonk Survey.

Inclusion criteria for the Lünendonk^® list:

Lünendonk defines digital experience service providers as full-service providers that generate at least 60 percent of their revenue with services in Germany (e.g. management and IT consulting, digital agency services) and generate significant revenue in each of the three segments Digital Consulting, Digital Agency Services and Digital Technology Services. Companies with a DXS revenue share of less than 50 percent must also generate at least €100 million in DXS services, and companies with a DXS revenue share of less than 30 percent must generate at least €200 million in DXS revenue.

Digital Consulting Services: Business Consulting: strategy development, business model innovation, organisational development, change management in the context of DX initiatives; CX Consulting: CX design & management, service & product innovation, ideation & requirements engineering, design thinking; Business Model Execution: support in the introduction of digital business models by optimising marketing, communication, sales and service; Marketing Consulting: marketing ROI development and planning, research & market analysis, development of data-driven marketing strategies; Data & Technology Consulting: technology consulting, IT architecture development, data strategy, data privacy & regulatory compliance;

Digital Agency Services: Usability Services: UX/UI, Usability & Design Testing, Voice UI; Visual Services: (3D) Motion Graphics, Animation, CGI, Visual Effects; Communication & Content Services: Content Creation, Email Marketing, Campaign Planning & Execution, Editorial Planning, Copywriting; Advertising & Performance Services: SEO, SEA, Programmatic & Marketplace Advertising, Affiliate Marketing, Social Commerce, Digital/Web Analytics; Media Services: Media Planning & Buying, Content & Influencer Marketing, Social Media Management.

Digital Technology Services: Technical realisation, implementation and hosting/managed services, excluding the items listed under “Digital Consulting” and “Digital Agency”, including implementation/system integration of content technologies (CMS, PIM, DAM), marketing technologies (e-commerce platforms, marketing automation platforms, customer data platforms, CRM), Customer Technologies (standard software implementations and custom software development, mobile apps, DevOps, rapid prototyping, test management), Data Technologies (master data management, business analytics, artificial intelligence, datalakes), Managed Services and Hosting (operation, maintenance, support and further development of the systems and applications listed above).