Lünendonk Survey 2024
The Market for Digital Experience Services
Download the survey now!
Facts, figures and data on the market for digital experience services from the perspective of leading service providers and user companies.
In the Lünendonk® Survey 2024 „The Market for Digital Experience Services in Germany“ you can find out more about the following content:
- Leading providers of digital experience services in Germany, presented on the Lünendonk® List and on the Lünendonk® Portfolio
- Status quo of digital experience services and trends from a provider and user perspective
- Customer requirements of DXS providers
- Most relevant DX technologies
- Areas of application, benefits and obstacles in the use of GenAI
- Interviews with representatives from the companies diva-e, Plan.Net Group, Reply, Syzygy und Valantic
This Lünendonk® Survey provides a comprehensive insight into the market for digital experience services – both from the perspective of leading providers of digital experience services (service providers) and from the perspective of large user companies. In addition to the market structure and the leading service providers, the future tasks, plans and challenges of large user companies from German-speaking countries are described in detail. This survey is therefore a unique 360-degree analysis of the market for digital experience services in German-speaking countries.
The leading service providers in the digital experience service segment are shown in the Lünendonk® Portfolio and are compared in terms of their respective focal points, market shares and market perception.
The market for digital experience services grew more slowly last year than in previous years due to the economic situation. Overall, the providers of digital experience services (DXS) surveyed by Lünendonk were able to increase their revenue from DX services by an average of 4.4 per cent in 2023 (2022: 18.3%). Looking ahead to 2025, providers are optimistic: they expect an average 11.8 per cent increase in revenue in Germany due to the challenges their customers face in digital transformation, digital commerce, digital marketing, customer insights and personalisation measures.
The Lünendonk® Survey was realized in cooperation with diva-e, Plan.Net Group, Reply, Syzygy Group and Valantic.
What to expect
Download the survey now!
Facts, figures and data on the market for digital experience services from the perspective of leading service providers and user companies.
Methodology
The core component of the Lünendonk Survey “The Market for Digital Experience Services in Germany” is the corresponding Lünendonk Portfolio of leading DXS providers. For this purpose, 24 leading providers of digital experience services in Germany were identified and surveyed. In addition, 148 managers from the upper medium-sized businesses as well as from large companies and corporations in Germany, Austria and Switzerland were asked about their digital strategies and investment priorities.
Partners
