Lünendonk Survey 2021
The Lünendonk® Survey 2021 “The Market for Digital Experience Services in Germany” provides information on the following topics:
- The leading providers of digital experience services in Germany
- Forms of cooperation between service providers and client companies in digitalisation projects
- Corona’s influence on digital transformation and the platform economy
- Goals and strategies of client companies in digital transformation
- Challenges on the way to digital and data-based business models
- Measures to build digital customer journeys and the importance of digital technologies for the digital experience
- Investment plans of client companies
The Corona pandemic has driven digitalisation – and sustainably so. Two-thirds of the user companies surveyed assume that the digital progress made so far will become established throughout the company. In particular, the companies surveyed have invested in the digitalisation of their marketing and sales channels as well as in the organisational transformation towards an agile and cross-divisional organisation.
Although the digital experience is seen as a key element in winning and retaining customers, the majority of companies (65%) see the quality of their digital experience as only “on par” with the competition. Only every tenth company (9%) sees itself as a pioneer. The need and pressure to invest is therefore high. The Lünendonk study analyses how user companies are preparing for the digital transformation, which topics they will focus on in the coming years and what role IT service providers, consultancies and digital agencies will play. Likewise, the leading service providers in the digital experience service segment are shown in the Lünendonk list.
Lünendonk analysed 26 leading digital agencies as well as IT and management consultancies that fulfil the Lünendonk criteria for a provider of digital experience services (DXS).
In addition to examining and analysing the provider market, 108 user companies from the DACH region (Germany, Austria, Switzerland) were also surveyed. Executives and decision-makers from IT as well as from business (including marketing, strategy department, sales) were interviewed for this study. The user companies surveyed represent a broad cross-section of industries: Industry, trade and financial services are the main sectors.
The Lünendonk® Survey was carried out in cooperation with Plan.Net, Reply and Valtech.
You have the opportunity to have the study results presented by one of our consultants – to a group of your choice. Benefit from our expertise directly on site. In the follow-up, necessary measures for your company can be reviewed and checked for plausibility. Every presentation has one goal: your market success.
Contact us for a free and non-binding offer.